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NALED, director

Violeta Jovanović

Violeta Jovanović has been involved in local development and gender equality issues for over 25 years, through the design, advocacy, and implementation of development projects.


Violeta Jovanović, Director of the National Alliance for Local Economic Development (NALED), Serbia

Violeta Jovanović has been involved in local development and gender equality issues for over 25 years, through the design, advocacy, and implementation of development projects. She has been at the helm of the National Alliance for Local Economic Development (NALED) since its establishment in 2007, and also leads the association Etno Network, which focuses on preserving Serbia’s cultural heritage and empowering women economically. Through its reform efforts, this organization has emerged as an indispensable force in Serbia for identifying state and social priorities, articulating actions, and implementing them. Recognized as a desirable partner for the state, NALED successfully engages the business community, local governments, and civil society organizations to create a favorable business environment. As a successful model of public-private dialogue in the region and Europe, NALED brings together over 300 companies, local governments, and NGOs working together to improve living and working conditions in Serbia.

From digitalization and electronic systems for issuing construction permits to Serbia’s positioning on the World Bank’s Doing Business list, NALED covers an increasing number of segments and areas that connect Serbia regionally. Creative industries and cultural diplomacy hold a special place in this organization’s activities. NALED, along with the Etno Network and Bosnian Handicrafts Association, has launched a new project to support the development of cross-border tourism offerings – soon to be launched are the development of new joint products by women that reflect the shared cultural heritage of the region.

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Jahorina ekonomic forum

Welcome to the “Jahorina Economic Forum” – the leading regional event in the field of economics that has been bringing together top experts, decision-makers, and business leaders since 2016. Heads of state, ministers, representatives of state institutions from across the region, successful entrepreneurs from international and regional companies, distinguished scientists, media representatives, and cultural workers gather at a unique location. Through discussions, they arrive at relevant conclusions on how to improve public policies, the economy, and the quality of life for citizens of Bosnia and Herzegovina and the region.

The organizer of the Forum is the professional association “Economic Forum” from Banja Luka – Bosnia and Herzegovina, which holds the copyright to this event.

The “Jahorina Economic Forum” has evolved into a business-oriented gathering dedicated to analyzing and discussing the key economic challenges and opportunities shaping our region. Organized with the support of top institutions, the Forum stands out as a key generator of ideas and recommendations for improving economic policy. It is where visionaries and decision-makers come together to shape the collective future of the region.

Through dynamic and high-quality discussions and interaction among stakeholders from the public and private sectors, the Forum delivers conclusions that are essential for decision-makers. These conclusions not only provide insights into the current state of the regional economic climate but also offer key guidelines for improving policies that will further shape the future of our economies.

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The Jahorina Economic Forum is where visionaries and decision-makers meet to shape the collective future of the region.

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