prof. dr Ljupčo Janevski

Professor Dr. Ljupčo Janevski is a dedicated advocate of the concept of “lifelong learning”. Committed to personal development in pursuit of a better tomorrow, with a particular interest in research and analysis, active citizenship, and enhanced social inclusion. Adaptable to change with refined abilities in managing and leading people. A tourism consultant enthusiastic about marketing, branding, and positioning, with well-developed skills in strategic management and over two decades of experience in product management.

Janevski has over 15 years of experience in tourism, destination management, eco-tourism, and destination sustainability, as well as strategic tourism planning in Macedonia. His expertise is invaluable in the business world and in academia, where he works as an associate professor at the Faculty of Tourism, University of Skopje.

He has published more than twenty scientific papers, served as the director of the Macedonian Tourism Promotion and Support Agency from 2018 to 2023, created a new subsidy model for domestic tourists in Macedonia, led the Tourism Rebranding of the destination “Taste Life North Macedonia”, was part of the secretariat for the Open Balkans of Macedonia, and consulted for USAID on destination management, specifically the “Subsidy Model in Tourism for Bosnia and Herzegovina for the year 2024”.