Boštjan Koren

Boštjan Koren is an experienced sales executive with over 20 years of career in the tourism and hospitality industry, specializing in international markets and the development of sales strategies across Southeast Europe.

In his role as Senior Sales Manager for the Balkans at Sava Turizem d.d.—a company that owns 18 hotels—he successfully develops and implements sales strategies focused on revenue growth, expanding the key customer base, and establishing sustainable business relationships. Previously, for nearly two decades, he led international sales and marketing activities at Terme Čatež as Head of Sales and Marketing, contributing to the international recognition of the brand through above-average sales performance.

Boštjan Koren’s approach to work is analytical and systematic—he regularly conducts detailed market analyses, prepares comprehensive sales performance reports, and proposes concrete measures to improve sales indicators. He has an in-depth understanding of all phases of the sales process—from preparing offers, conducting negotiations, and closing contracts, to budget management and overseeing strategy implementation. He has extensive experience in direct sales, working with key clients, and organizing participation in international trade fairs and events.

He is distinguished by strong communication and presentation skills, a strategic mindset, and the ability to lead and motivate sales teams. He actively contributes to the creation of marketing activities and the positioning of tourist destinations in target markets, successfully aligning sales goals with the company’s long-term development. He speaks several languages fluently, which enables him to operate effectively across the wider regional market.