Boštjan Koren

Boštjan Koren is an experienced sales executive with over 20 years of career in the tourism and hospitality industry, specializing in international markets and the development of sales strategies across Southeast Europe.

As the Senior Sales Manager for the Balkans at Sava Turizem d.d., he successfully develops and implements sales strategies focused on revenue growth, expanding the key customer base, and establishing sustainable business relationships. Previously, for nearly two decades, he served as the Head of Sales and Marketing at Terme Čatež, leading international sales activities and contributing to the global recognition of the brand through outstanding sales performance.

Boštjan Koren’s approach to work is analytical and systematic – he regularly conducts in-depth market analyses, prepares comprehensive sales performance reports, and proposes concrete measures to improve sales indicators. He has extensive knowledge of all phases of the sales process – from offer preparation, negotiation, and contract closing, to budget management and overseeing the implementation of strategies. He also has vast experience in direct sales, key account management, and organizing participation in international fairs and industry events.

He is distinguished by his strong communication and presentation skills, strategic thinking, and the ability to lead and motivate sales teams. He actively contributes to marketing activities and positioning of tourism destinations in target markets, successfully aligning sales goals with the company’s long-term development. He is fluent in several languages, which enables him to operate effectively across the broader regional market.